Boating Business (BB) magazine has been keeping the UK leisure marine industry up to date with the latest and best business information for over 40 years.

Since the new millennium, social media and other online outlets have driven a big change in the way businesses allocate their marketing spend. This trend has only accelerated over the last five years, especially with the pandemic. There has also been a consolidation in the number of B2B trade businesses in the leisure marine sector. The bottom line is that BB’s clients are choosing to spend much less on advertising, whether magazine based or on BB.com.