Opinion – Page 10
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News2020’s hotly tipped marketing trends
As we welcome in the new decade, let’s check out this year’s key marketing trends, writes Kate O''Sullivan.
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Person Behind the Face - Sarah Wallbank
How I got into this industry…We relocated to Devon as a family ten years’ ago in a conscious bid to spend more time on the water. That coupled with my husband’s long-standing credentials in the chemical industry and my background in design led to us developing August Race products.
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Tax investigations: Why HMRC might investigate a business
According to HMRC’s Annual Report and Accounts for 2018-19, the tax authority brought in £627.9 billion in tax revenue for the government during the period covered by the report, writes Adam Bernstein. More importantly and of interest to taxpayers with a mind to play fast and loose with the tax ...
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How to gain consumer confidence
Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment.
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Crew cab vans and tax
Crew-cab panel vans are very popular and a recent case involving Coca-Cola has thrown doubt on the tax treatment of these vehicles, writes Helen Thornley.
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Person Behind the Face - Edouard Feiss
How I got into this industry…I fell in love with sailing over 15 years ago, thanks to my friend Benjamin. Ten years later, we had the idea of creating a cruising guide fuelled by the sailing community. We quit our jobs and created Navily.
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How to create a content-driven PR campaign
With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O''Sullivan. It is all about telling your brand story, focusing on producing engaging content that directly connects with your audience.
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Why a picture is important
Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.
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A crowning moment for HMRC?
It’s bad enough that failed firms leave a trail of financially hurt creditors. But when the taxman steams in, takes preference over other creditors, it can leave a particularly nasty taste in the mouth, writes Adam Bernstein.
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Person Behind the Face - David Tydeman
How I got into this industry… I saw an advert in late 1987 to recruit an MD for Beneteau UK and applied. I’d bought my first race yacht, an SJ30, a few years earlier and was working in the oil industry in Scotland. I thought that joining Beneteau UK was ...
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Person Behind the Face - Adrian Bevin
How I got into this industry… I’ve been actively sailing since the age of eight and progressed to Mirror dinghies at age 11. I then moved on to dinghy racing in Paignton sailing a range of dinghies including Fireballs before starting offshore sailing and racing from Brixham - I was ...
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The new age of social media marketing?
Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O''Sullivan
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Online pricing and unfair practices
In a recently publicised case, Signet Trading Ltd, the owner of high street jeweller H Samuel, was fined for providing misleading pricing information online, writes Gwendoline Davies. The case drew attention to what retailers can and can''t do when it comes to posting prices.
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The case for reform
The work and practices of Companies House, the repository for all information on the majority of the UK’s companies and similar registered entities, is currently under review, writes Peter Windatt.
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Person Behind the Face - Dave Manasseh
How I got into this industry… My first job in December 1995 was working in a warehouse packing boxes for an antenna company one mile from my family home. Technically it’s the only job I’ve ever applied for because I still work there. I have literally done every job from ...
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Boat show season looms
Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones.
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Person Behind the Face - Robbie Sargent
How I got into this industry…I come from a sailing family and have sailed from a very young age and always wanted to do something with boats.
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Strong-arm tactics to combat online fraud?
Europe has, for some time, been worried about the problem of card fraud. As part of the fight back, from 14 September 2019 a new process known as Strong Customer Authentication (SCA) made under the EU’s Revised Directive on Payment Services will be in place writes Adam Bernstein.
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Unicorn Content Creation
The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike.
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Person Behind the Face - Dave Atkinson
How I got into this industry…Born on the Isle of Wight, raised with sailing on my doorstep. I currently work as a director of a marketing consultancy, I’ve also worked around the globe as a coach, consultant and in sales, but the marine industry has always had an important role ...
