Opinion – Page 3
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NewsWhy PR is perfect for limited budgets
There is a misconception that PR means big glitzy events and campaigns that cost the earth.
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Person Behind the Face - Dave Manassah
How I got into this industry… By accident. I took a summer factory job and have been in the industry ever since – But love it.
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What a show it was, but what next?
This year’s Southampton International Boat Show was a phenomenal success.
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Save the date – British Marine National Conference 2023
After the success of the inaugural British Marine National Conference in March this year, we are delighted to announce the dates for the 2023 conference.
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Good things come in large packages?
Individuals and organisations alike have sought urgent help as the economy has been battered by the effects of COVID and attempts to curtail Russia’s Ukrainian ambitions, writes Adam Bernstein.
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Person Behind the Face - Matt Ovenden
How I got into this industry…I’ve been an avid boater since childhood – I grew up waterskiing and wakeboarding in the Blackwater Estuary, as well as racing Dart catamarans and in my teens enjoyed sailing yachts.
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Use stay interviews to understand employees
There’s a shortage of labour across many business sectors. Partly due to changing demographics and the changing nature of many industries, it’s also a function of what has been termed ‘the big quit’ where following Covid many re-evaluated their lives and decided, where they could, to enjoy what time they ...
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Person Behind the Face - Paul Kelly
How I got into this industry…After a couple of years in retail, I landed an apprenticeship in Portsmouth Dockyard as a ships rigger. Unfortunately, due to Mrs Thatcher’s cut backs and privatisation, I was made redundant and was lucky enough to find a job with Lucas Sails as a yacht ...
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What makes a good PR campaign?
Good PR campaigns take a lot of time and effort, but when done well can be game-changing for any business by attracting positive media attention and creating a positive relationship with your target audience.
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Building on the boom
Understanding consumer trends and customer requirements is critical to any business.
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Person Behind the Face - Dan Henderson
How I got into this industry…After I finished my degree at Portsmouth University I visited the Southampton Boat Show in 2011 with the aim of making some connections to find a role within the marine industry. My dad has been a sailmaker for most of his life so we were ...
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Should my business join Tik Tok?
Every marketeer will tell you that every so often, they will hear the dreaded words ‘oh my niece/child/old friend’s son can help with social media, they are good at all that stuff and think we should be on tik tok’, writes Elaine Cox.
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The indelicate matter of pay
Employers and employees are under the cosh from rising costs. And given the inflationary pressures all are experiencing, pay is a subject that isn’t going away any time soon, writes Lucy Gordon.
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Book your VIP corporate hospitality event at the new Southampton International Boat Show Quayside Club
Whether a breakfast meeting or an all-expenses paid trip to the races, companies of all sizes use hospitality as a mechanism to build and develop relationships with clients, network and generate new business.
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Using Pinterest to boost organic traffic to your website
Pinterest is both a social media platform and search engine, with over two billion searches each month. Unlike most social networks, Pinterest provides the opportunity for businesses to boost traffic to their websites, increase conversion rates and build brand awareness.
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Service means business
Picture this. You’re a small chandler that’s run quite happily for years. But there’s a new operation in town. How can you compete against the newcomer – and the web?
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New look VIP comes to the Southampton International Boat Show
Innovate to succeed was the theme the first British Marine National Conference earlier this year and with this firmly in mind we have been reviewing our VIP offering for the Southampton International Boat Show, to ensure we are delivering what people want from a VIP experience.
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BNPL – An acronym for success?
Photo by Towfiqu barbhuiya on Unsplash In a time of rising cost individuals are especially keen to make purchases as affordable as possible, writes Adam Bernstein. Cheques are history and cash is declining leaving debit and credit cards to take up the slack. The problem is ...
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Cost-of-living crisis marketing tips
The cost-of-living rising is at pace and running a business is nerve-wracking
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Person Behind the Face - Matt Newland
How I got into this industry…My father Nick started Swallow when I was still at school. I always had a keen interest, working for the business in the holidays and for a year out between university and a “proper job”. I managed three years in said job, before quitting to ...
